Apple's marketing strategy in China Literature review

Apples marketing strategy in China - Literature review utilisationThe competitiveness of the global environment has been made possible by technological advances that have leveled the playing playing sports stadium for international businesses to penetrate cross-border markets (Friedman, 2007). Modern means of communication, which facilitates information gathering and business transactions, allowing people around the conception to compete, connect, and collaborate (Cherunimal, 2010). Nor is the globalization trend limited to commerce and trade, such that No institution, whether a business, a university or hospital, can hope to survive, let alone to succeed, unless it measures up to the standards set by the leaders in its field any place in the world (Peter Drucker, 2007, p. 66). Several examples for international marketing planning have been conceptualized to mystify its nature and scope, although the specific nuances of the process continues to evolve with the changing dynamics of globalization. Li and Li (2009) proposed an Internet-enabled, multi-agent-based hybrid framework, which was knowing to address the three types of uncertainty conditions identified by Ashill and Jobber (2001), namely state uncertainty, or the softness to forecast future events in the global marketing environment effect uncertainty, which results from failure to understand the causes and effectuate of the changing environment and resolution uncertainty, or the inability to predict how the market will respond to the changes. The framework is graphically portrayed in the following diagram Figure 1 The Internet-enabled multi-agent-based hybrid intelligent guard framework (Li & Li, 2009). The stopping point-making framework synthesizes the processes identified in earlier academic literature. Environmental scanning and monitoring involves the straight observation of political, economic, social and technological events, and competitors moves (Jain, 1990). Strategic analysis asses ses the strengths, weaknesses, opportunities and threats, evaluates the principal criteria or factors which the firm must address. vigilance identifies the strategic intention, risk, synergy effects, and market attractiveness, and thereby defines the firms competitive advantage. Go versus no-go decision under uncertainty is a pass/fail test conditioned by fulfillment of the Go condition and failure of the No-go condition (Cohen, Rolph & Steffey, 1998). The decision-makers decide the course of action and possible alternatives to take, with cognizance of the state, effect, and response uncertainties. Entry mode selection under uncertainty is the choice of the manner in which the firm enters the commit market, given the degree of risk and the level of market control (Chee & Harris, 1998). Finally, formulating marketing strategies is concerned with the means of achieving the specify marketing goals and objectives towards creating the competitive advantage defined for the firm. These processes will be more closely described in the following sections. In the hybrid model, the processes are carried out by multiple software agents, working in an Internet-enabled system through a suitable software architecture and underlying integration method (Li & Li, 2009). bow 1 International marketing envir