Introducing New Products and Services Essay Example | Topics and Well Written Essays - 1000 words

Introducing New Products and Services - Essay Example The company aims to provide the superior buying experience to its customers and as a result the company wants to launch its official website where all their items would be available. The company felt the importance of launching its website because of the changing trends, technology and the wide use of internet (Chang, & Tseng, 2011). The demand of the online shopping has been increasing in recent times and it has encouraged the company to introduce its own official website (Ganesh, Reynolds, Luckett, & Pomirleanu, 2010). SITE MAP: Summary of the overall pages or the sitemap of the website is presented below: Main Page: Paul Royce, the marketing executive of the Company, told that the home page would include all the features of the company including men’s and women’s clothing. The site will contain a weekly magazine and accessories including detail information regarding the current fashion. Historical facts about some fashion and garments would be presented on the pages of the products. The website will contain colorful photos and videos of the clothing. Videos will contain the styling tips of men and women by some of the fashion designers. These videos will not be more than one minute in order to make customers comfortable and not making them stressed out while searching for products. This way customer will remain updated of the Company. The company provides online shopping of footwear, having all types of categories for example from casual to formal. Consumers can gain access to all types of footwear without wasting their time by visiting the retail shops. The mockup of the main page of the site is presented below: With introducing online shopping, customers could have an ease of access and could save their time. To appeal men and women, the company would feature profiles of real life for example the presentation of the person wearing stylish clothes. The site would be open and will contain mini video clips with style. The company would aim to de liver the orders on the same day in UK. Deliveries of the product will be arrived in a lush package rapped in a tissue paper under the box. The website would contain all the sizes available regarding clothing and footwear. The customers would also be informed of the unavailability of products, for example product size, color etc. Prices of the product would be tagged along. Layout and design of the website play an important factor in the consumer experience (Ha, & Stoel, 2012). The logo of the brand would be placed at the left top corner of the site which would gain the attention of the customers. The company site will include the payment methods of net banking through ATM and credit cards. The company in order to attract more customers towards their online shopping introduced a delivery package, the deliver package is a new strategy developed by the company which states that customers would pay for their orders after the delivery. Which means that the Company wants to give its cust omer maximum level of satisfaction, making customer to pay when they are satisfied. The company targets the middle and upper class and feels the importance of their online shopping site, as it is observed by that higher levels of income and education correspond more to an online shopping. The company will provide wide range of clothing and footwear providing the customers with wide variety of options regarding their consideration. The main sections of the home page are: