Environmental Knowledge

1. INTRODUCTION * The aim of this report is to discover the elements that give have-to doe with on their operations jibe to the principal elements of a dynamic billet environment. In this report present two companies that I choose which is The torso memory board and Harley Davidson. Nature of business The clay entrepot is about hit product. They testament produce product by determination a spirit and against animal examination. Besides that, nature of business Harley Davidson is manufactures heavyweight cruiser and touring bikes.The bon ton operates by dint of two segments the locomotecycles segment and the Financial Services segment. In this report, I will discuss about the important of environment cognition which is graphic and tacit and explain their fig up analysis on both companies. organise is a planning tool employ to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is personad as part of Strategic Planning Process.Reason I choose The automobile trunk depot and Harley Davidson company is because Im exploiter of this product, so when I do a research about this company, I brush aside know more(prenominal) about the company and about their product. 2. fraternity BACKGROUND 2. 1 THE bole SHOP * The consistence cheat world(a) PLC known as The personify shop class, has 2,400 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the LOreal corporate group.The carcass Shop mission argon, to dedicate our business to the pursuit of social and environmental change, to originally balance the financial and human wishs of our stakeholders employees, franchisees, customers, suppliers, and regionholders, to courageously cover that our business is ecologically sustainable meeting the needs of the present without conciliative the future, to meaningfully contribute to local, national and interna tional communities in which we trade, by adopting a code of conduct, which ensures boot, h wizsty, fairness and respect, to passionately campaign for the protection of the environment, human and genteel ights, and against animal testing within the cosmetics and toiletries industry and lastly to tirelessly flirt to narrow the gap among principle and practice, whilst making fun, passion and care part of our daily lives. Anita Roddick. Human Rights Activist. Founder of The proboscis Shop, state that the raft is I just want The torso Shop to be the best, some breathlessly exciting company and i that changes the way business is carried out. 2. 2 HARLEY DAVIDSON * Harley-Davidson Inc often abbreviated H-D or Harley, is an American bike manufacturer.Founded in Milwaukee, Wisconsin, during the source decade of the 20th century, it was 1 of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor tonicity cont rol and contest from Nipponese manufacturers. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on in high spiritsways. Harley-Davidson motorcycles (popularly known as Harleys) have a distinctive design and bring out note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle.Except for the modern VRSC model family, on-going Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidsons attempts to raise itself in the light motorcycle food market have met with limited conquest and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a faithful brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0. 8%) of the companys net revenue in 2010.Mission record for Harley Davidson is To fulfill dreams through the e xperience of motorcycling, by providing to motorcyclists and to the general public and expanding course of study of motorcycles and branded products and utilitys in selected market segments. For vision is Harley Davidson corporate sense of right and wrong and it helps us to eliminate short term thinking, such as cashing in on the intense demand for our motorcycles by giving quantity precedency over quality to save a few dollars per unit. It also encourages either employee in our organization to be acutely aware of his or her determination in satisfying our stakeholders. . THE IMPORTANT OF ENVIRONMENT KNOWLEDGE 3. 1 THE BODY SHOP 3. 2. 1 Explicit noesis academic familiarity or know-what that is describe in formal language, print or electronic media, often found on established prune processes, use people-to-documents approach * ladder Process The worldwide employees of The Body Shop are creating a worldwide brain of explicit knowledge to include cultural differences. The ir repository of global best practices is founded on sacramental manduction and documenting knowledge. They approach business issues from an array of perspectives.No exit where in the world a problem occurs, there is no one right answer but many workable approaches. The Body Shop view knowledge objects as templates of core sixth senses that can be used in any cultural environment * Learn The Body Shop gives the employees on the job training and makes a trial and error. Senior will guide the another(prenominal)s employees. From this, The Body Shop will meet goals and objectives set by organization. * Share knowledge The Body Shop employees will extract knowledge from person, code, store and reuse as needed for customers by e-mail, electronic discussions or forums . 2. 2 Tacit knowledge practical, action-oriented knowledge or know-how ground on practice, acquired by personal experience, seldom expressed openly, often resembles distrust. * Evaluation The Body Shop make an eva luation by encouraging overlapping teams to divvy up interests and values. All employees submit a confidential evaluation of everyone with whom they have worked limitingly. fee is attached to the network of peer relationship and is directly tied to cooperation and sharing of knowledge. Employees are also evaluated on how ell they immerse themselves in dissimilar projects, work with different groups to meet priorities and meet clients needs. When there are enough close personal team contacts, it is possible to draw a truly mixed picture of an individuals exertion. * Teach Every employee at The Body Shop have their own mentor. Mentor will guide them how to do work done well. Besides that, this company will have a internships to their employee. * Type of thinking Their employee must have a creative, flexible, unchartered thinking. This because they constantly make a naked as a jaybird product and they need satisfy their customer. . 2 HARLEY DAVIDSON 3. 3. 1 Explicit knowledge academic knowledge or know-what that is described in formal language, print or electronic media, often tail endd on established work processes, use people-to-documents approach * Share experience Harley Davidson bring to passd elaborate ways to codify, store and reuse explicit knowledge. Its people-to-documents approach extracts learning from the person who demoteed it and makes it independent of its developer. All client sensitive study is removed and selected teaching is reused.Information is transformed into a proven, self-made solution that can be used in the same or similar industry. * Relationships Harley Davidson use a top-down approach. This makes their employee feel a good relationship between their top management. 3. 3. 2 Tacit knowledge practical, action-oriented knowledge or know-how ground on practice, acquired by personal experience, seldom expressed openly, often resembles intuition * Documentation Harley Davidson used a common documentation method to h elp lateral communication.Technicians write up war stories to teach each other how to diagnose and fix machines. Service reps access over 5,000 tips a month for a 5 percent saving on both part and labor. Field service reps create and maintain the tacit knowledge base by contributing and renewing all the tips and information and maintaining the system. Each snip reps contribute a tip, their name goes on the system. * Technology Harley Davidson shares its explicit knowledge through Internet. This electronic system links to worldwide offices.Harley Davidson network connects more than 85 percent of its professionals through data, voice and video interlinks. Customers problems from anywhere in the worlds are posted on Harley Davidson electronic bulletin board. This request is followed up on with visual and data contacts that instantly self-organize around that specific problem. centrally collected and carefully indexed subjects, customer references and resource files are accessed dir ectly through Internet or from CD-ROMS distributed to all offices. Sets of possible solutions are created and sent to customers. 4. SWOT ANALYSIS 4. 1 THE BODY SHOP Body Shop internationalist (Body Shop) is a multinational company which is mainly producing ecological skin and blur products. Their products are solely based on natural ingredients and manufactured according to an respectable code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. LOreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of LOreal S. A it still acts according to its own policy, values and ethical code.The acquisition has exploitd Body Shops financial problems and has provided the message for expansion to a bigger market share. 4. 1. 1 Strength for The Body Shop are * Brand Loyalty Body Shop is greatly dependent on it s brand reputation which is a critical reckon in sales. Due to its unique products, it has come out to be seen as one of the most environmentally friendly retailers. * LOreals nourish By being a subsidiary of LOreal, Body Shop appears to have an plus in sales. Furthermore, LOreals experience in advertisement and selling can boost overall sales. Niche marketing Body Shop targets a recession market. By stating that it is not testing its products on animals and by appearing to have an ecological profile, it has appealed to customers with ethical issues. organism the only shop in the shopping centre that sells ecological products, has inclined it avail in the local market. * Charity support Body Shop provides financial aid in charities by giving small summate of money from particular products they sell. Body Shops support in local charities and non-profit organizations enhances its image in the local society. . 1. 2 Weakness for The Body Shop are * Slow service Body Shops lo cation, inside a shopping centre where it is always crowded, in confederacy with the fact that there is inadequate personnel results in slow service for the customers. Customers may be discouraged and might prefer a retail outlet in a central location. * Political Unstable governmental factors in the countries that bring out the company with ingredients and the company doesnt have the monopoly any longer * Consumer The loss of trust from a part of the consumers 4. 1. Opportunities for The Body Shop are * Product development Body Shop can take service of LOreals experience in research methodology and readiness in order to improve and develop their own existing products. LOreals takeover can bring financial and expertise or consulting support * The virile grooming products The increase in the usage of male grooming products indicates that there is a demand on this particular niche market. Therefore the supply of a wider range of products for men can increase overall sales. 4. 1. 4 Threat for The Body Shop are Brands likeness LOreal can prove to be harmful for Body Shops reputation. The public perception of Body Shop as ethical can be altered due to the fact that LOreal is considered to be unethical. * Competition Body Shop can face competition in any country if a company that also produces natural based products e. g. LUSH, ELIANTO decides to open an outlet inside the shopping centre. * Legal New canon about animal testing can raise the competition in the so far monopolist market and difficulties in distribution because of the new legislation about chemical ingredients. . 2 HARLEY DAVIDSON * The Harley-Davidson Corporation has been dominating the motorcycle industry for many decades. Today, it continues to have a strong presence in the American market. Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davi dson Motor Company manufactures five families of motorcycles Sportster , Dyna Glide, Softail , Touring and VRSC.Buell Motorcycles Company produces sport motorcycles, including four big-twin XB models, and the single-cylinder Buell Blast . Buell also offers a line of motorcycles parts, accessories, fit and general merchandise. 4. 2. 1 Strength for Harley Davidson are * This year, Harley-Davidson celebrated its 100-year anniversary. Over the past tense century, the company has created a strong brand image and a hardcore customer base. It maintains a close relationship with its customers through a sorting of program, such as Hog Owners Group (H. O. G. , product offerings and events such as Daytona, motor shows, and rallies. In addition, Harley-Davidson has a strong financial position, excellent supply chain management, and a superior product line, which are enabled through creative engineering technology and design. Due to the decline in the market share to Japanese companies in th e seventies, Harley-Davidson phased out its weak models, becoming more selective in targeting a specific customer segment and limiting sales and promotion. This strategy created a niche market for their bikes in which the company enjoys a strong position today. . 2. 2 Weakness for Harley Davidson are * The Harley-Davidson company has several(prenominal) weaknesses. First, the company is in its maturity stage and, unless it manages to protect its position, it will be faced with the decline period again. Secondly, the companys products are expensive, which limits them to a specific niche in the market and makes it difficult to grow their customer base. They also have a wait-list for certain products, which can create a substitute effect. Lastly, they are lacking a strong presence in Europe. 4. 2. 3 Opportunities for Harley Davidson are There are various opportunities in the market for Harley-Davidson today, especially with the introduction of the new V-Rod motorcycle. The company has the innovator status advantage in the Performance Cruiser class market segment. They are expanding their partnerships with various European manufacturers, which should increase the presence of Harley-Davidson products in Europe. The corporation is well positioned to allure younger customers, and the company has plenty of room for growth due to the high demands for its products. 4. . 4 Threat for Harley Davidson are * Harley-Davidson is facing rigorous competition from Japanese manufacturers, specifically Honda and Yamaha. Yamaha targets the low-end market by providing a variety of products at affordable costs. Yamahas core competencies are small engines, electronic control, and fiberglass strengthen plastic. Yamaha is presently focusing on increasing its global competitive position. Honda is one of Harley-Davidsons strongest competitors and is responsible for one-third of all motorcycle sales in the U. S.It has a strong financial base and reliable products. It continues to impro ve the performance of its motorcycles by focusing on fuel efficiency and lower emissions. In addition, Honda is beginning to increase its performance in the market by introducing information technology tools through its dealerships. These tools help increase dealer performance and create a more positive experience for the customer. * Financial position Harley Davidson currently holds a strong position in the market. However, it is in tight competition with Honda and Yamaha. . CONCLUSION * As a conclusion, SWOT analysis provides strategic insight on recommendations and opportunities for The Body Shop and Harley Davidson to map out a strategic plan. As an actionable management tool, the SWOT helps the both companies in on the right course of action to leverage the businesss unique characteristics. By move threats into strengths, and matching strengths with opportunities, they can make the most of their power in the current marketplace and maximize their chances of success.Other than that, both companies and environmental knowledge will advance from the huge potential of knowledge management if they pursue the suggestions of how to integrate knowledge management aspects in their environmental information systems. A come along winner, and may be the most important. Environment knowledge can help to further improve the effectiveness of their companies. Besides that, The Body Shop and Harley Davidson that recognize and use their employees steadily growing wealth of tacit and explicit knowledge to solve problems and achieve goals have a major competitive advantage.However, both companies need to improve how they acquire and share tacit and explicit knowledge. 6. REFERENCE * http//www. thebodyshop. com * http//www. harley-davidson. com * http//www. e-referate. ro/referate/Harley_Davidson_-_SWOT_analysis2007-10-01. hypertext mark-up language * http//swottowsanalysis. blogspot. com/2011/08/tows-analysis-swot-analysis-body-shop. html * Text book The Business Environ ment by Adrian Palmer & chase Harley, Seventh Edition * Sir Mohamad Basari Bin Sapar 7. APPENDIX The Body Shop In 1985, in its first year as a public company, The Body Shop sponsor posters for Greenpeace. A year later, it creates an Environmental Projects Department of its own, eyepatch the first major window campaign for The Body Shop is just the Whale with Greenpeace, in 1986. Harley Davidson * MARCH 17, 2003 Former racing director, Dick OBrien, passed away. Dick OBrien was arguably the most successful racing directors in Harley-Davidson history. natural in 1921, he worked as a mechanic and racer for the Puckett Motors Harley-Davidson in Florida.Hired by Harley-Davidson in 1957, he led the companys racing team to 16 Grand National Championships and 183 individual championships over the course of his career. In receipt to stiff competition from Japanese and British dirt and road bikes, OBrien supervise the development of the XR-750. This innovative motorcycle went on to becom e the most successful dirt track motorcycle in AMA history. He also worked with Willie G. to develop the Sportster Streamliner, which set record-breaking speeds at the Bonneville Salt Flats in Utah. He retired in 1983 after 26 years with the company.