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Sara windward Company Background Sara lee side abdomen is a Maryland alliance headquartered in Downers Grove, Illinois. According to Sara downwind (2012), it is a global maker and marketer of high-quality, check off- make products for consumers passim the world focused primarily on the meats, bakery and deglutition categories. Its brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and its namesake, Sara Lee. Sara Lees trading operations are organized around louvre business segments: atomic number 7 American Retail, northwestward American unfermented Bakery, North American Foodservice, International Beverage and International Bakery. Furthermore, Sara Lee generated nearly $8 billion in annual win sales from go along operations and employs approximately 20,000 people worldwide. (Sara Lee, 2012). presumption its history, brand familiarity, brand recognition, Sara Lee continues to be the brand of quality for domestic and transnational cu stomers. According to Thompson, Peteraf, Gamble, and Strickland (2012) the origins of Sara Lee Corporation look to 1939, when Nathan Cummins acquired C. D. Kenny Company, the combined bon ton acquired Sprague, Warner and Company in 1942 prompted a name change to Sprague Warner-Kenny Corporation, during the achievement the line of battles headquarters locomote from Baltimore to Chicago.

Moreover, in 1954, the federations name changed to Consolidated Foods Corporation, as Consolidated Foods the company acquired Kitchens of Sara Lee and also entered the retail pabulum business getting 34 Piggly wriggling supe rmarkets chain (Thompson, Peteraf, Gamble, a! nd Strickland, 2012). patronage the Piggly Wiggly learnedness the company divested its position in Piggly Wiggly in 1966. It was non until, 1985 that Consolidated Foods changed its name to Sara Lee Corporation (Thompson, Peteraf, Gamble, and Strickland, 2012), however, in an approach to reposition its self on July 4th, 2012, Sara Lee Corporation adhere its self into two companies on to mold in North America Hillshire...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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