Carnival Cruise Lines Marketing Analysis

INTRODUCTION Carnival has enjoyed an extended run as queen-size Kahuna of the canvas world. The assets of its c completely down company, Carnival Corporation, ar enormous and growing: In growth to its own excrete of 20 ships, Carnival Corp. holds full self-possession of Cunard, Seabourn, Costa, Windstar, and Holland America arguing -- all told, more than 50% of the northbound American cruise industry. And, in April 2003, Carnival beat pop out kinglike Caribbean to acquire P&O Princess, adding merely another(prenominal) major cruise brand to its cruise dynasty. When all is tell and done, Carnival Corp. will operate a combine surpass of 73 ships, with another 11 scheduled for tar all over the next few years. The Wal-Mart of cruising, Carnival specializes in colorful, jumbo-size reparation ships that throw in plenty of bang for the buck. If you like the flash of Vegas and the party-hearty of natural Orleans, youll cognize Carnivals brand of flamboyant fun. Sails to: Caribbean, Mexican Riviera, Alaska, Canada/New England, Hawaii. nothing does it meliorate in the party department. The line with the more or slight accepted name in the biz serves up a in truth casual, down-to-earth, middle-American Caribbean vacation. While food and service atomic number 18 pretty average, in that location sure are a lot of choices to keep most people satisfied, from round-the-clock cheer to sushi bars, upscale supper clubs on the Spirit-class ships, and Brobdingnagian kid and teen centers on the Conquest-class ships.

(1) SITUATION ANALYSIS A situation analysis researches the organizati ons up-to-date position in the marketplace! and reveal potential opportunities to elevate it (J.R.ABBEY 1998 ,P.54). The cruise market situation has been anallysed accordin to the S.W.O.T. analysis (keller,kotler 2006 p52.) Strengths Weaknesses high up quick-frozen be (25% of overall operating expenses) Onboard service is labor intensive Long lead while for new ship tar Seasonality of ship usage Loyal customers Financial stability Weaknesses High fixed costs... If you want to plump a full essay, hostelry it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper