Marketing Management

The Delicious eating place After graduating with a Bachelor of scholarship degree in Marketing from capital of Kenya University in 1996, microphone got a job with Tumbo Enterprises as a Marketing Officer. The loyal, a medium-sized interest was located in a absorb capital of Kenyas industrial ara and dealt with the buying and selling of grains and bird products. close of the firms customers were sm entirely and medium-term hotels in Nairobi city. At times, microphone would personally deliver the products at the purchasers premises. Mike soon gained a lot of see to it and skills in business and felt the urge of becoming his knowledge boss. In the year 2001, Mike quit his job and aline up a medium sized hotel; Delicious Restaurant in the Nairobis busy industrial area. Mike is the normal Manager of the hotel and his wife who is a CPA 1 holder is the Accountant. He has employed five cooks all of whom are graduates of the Utalii College. thither are twenty employees e ntrusted with service operations. During peak periods, irregular employees are hired to ease the situation. Business operations sufferinger at 5.00am and close at 11.00pm every solar day. The Customers The eating house carters for all types of customers both dreary mite and white collar workers.

The reputation of the hotel has earned the hotel customers from the busy Nairobi city who either drive there or order regimen to be delivered to their offices. Besides, the firm has also acquired particular occasion customers in legal injury of outside catering. The number of customers per day is approximately 4 00. The Product The hotel prepares all t! ypes of National dishes to cater for its clients needs. The meals range from breakfast to dinner. Pricing Strategy Mike has adapted a low pricing strategy which has earned him customer loyally. On average, the firm earns a 50% return on gross sales yearly. Competitive Situation Delicious Restaurant is surrounded by lux competitors that range from small to medium-sized hotels. It is estimated that about ten food kiosks and...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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